I remember the time when fairness cremes started advertising full on in India. I was in my early teens then.
Once, my cousin and I bought one of those 'pink and white' tubes of promised fairness & loveliness. My mom was quite disapponted and angry on seeing that. Disappointed -because she thought I am kind of losing my innocence (and focus towards studies :)) by getting influenced by such adds and angry- because she knew the potential harm such cremes can cause, both to the skin and confidence. She explained that it may disturb the balance of melanine in the skin and one may end up with white spots!
With more and more cosmetic products flooding the Indian markets, I found that the 'fairness formula' was extended to moisturizers, hair-removing cremes and what not. I always tried to avoid such products.
Once, my cousin and I bought one of those 'pink and white' tubes of promised fairness & loveliness. My mom was quite disapponted and angry on seeing that. Disappointed -because she thought I am kind of losing my innocence (and focus towards studies :)) by getting influenced by such adds and angry- because she knew the potential harm such cremes can cause, both to the skin and confidence. She explained that it may disturb the balance of melanine in the skin and one may end up with white spots!
With more and more cosmetic products flooding the Indian markets, I found that the 'fairness formula' was extended to moisturizers, hair-removing cremes and what not. I always tried to avoid such products.
Years later, in Australia when I went to buy a body-lotion for winters, I observed a reverse trend... Most of the facial & body lotions say- "Use regularly and enjoy a natural tan in days".
Oops, isn't it equally sad?
3 comments:
Hey! After long time...
Get tan by moisturizing cream/body lotion !!! God this is eye opening fact. But so sad Indian market wud take another century to accept it.
Ye FMCG waale bhi na ...
Making people chase almost impossible dreams! But then, this is what they get paid for!
Hopefully, India will have something similar in long run, when (rather IF!) the fetish for fair skin decreases.
@ Richa, Nik- Ya, I want the fettish for fair skin in India to go...But, the commonality between India & the other western countries is that people everywhere are unhappy with what they have & admire something that they don't have. I mean why should skin colour matter at all. Isn't it something not of our doing?
I think a guy attracted to a girl because of her 'tan' is equally shallow as a guy in India liking a girl beause she's as fair as a 'firang'...What say?
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